ABOUT YOU Awards 2019: The biggest influencer award show of the year features lots of emotions, top-class guests and a tremendous amount of glamor
Last night in Munich, ABOUT YOU honored the most important social medial personalities of the year for the third time in a row with the the ABOUT YOU Awards .
For the second time, ProSieben broadcast the show in a TV format at the best airtime for the young target group .The jury consisting of amongst others Jérôme Boateng, Cro, Lena Gercke, and Doutzen Kroes hosted the spectacular show and presented the winners with awards on behalf of the newly founded ABOUT YOU Awards Academy .This year’s winners of the seven new categories include Riccardo Simonetti, Sarah Harrison, Eunique and Sandra Lambeck . Supermodel Heidi Klum received the first-ever Special Award for her unparalleled career success
Around 1,500 guests watched the show live on location, including for the first time 200 social media community fans .
For the third time in a row, the online fashion shop acknowledged the most relevant social media personalities of the year with an influencer award show. Some 1,500 invited guests basked in the thrilling atmosphere live at Bavaria Studios in Munich, including international superstars such as model icon Heidi Klum, star twins Bill and Tom Kaulitz, host Sylvie Meis, supermodel Karolína Kurková, Victoria’s Secret angel Lorena Rae, rapper Ace Tee, actor Janin Ullmann, star choreographer Nikeata Thompson, while the prominent jurors – Jérôme Boateng, Cro, Lena Gercke, and Doutzen Kroes – hosted the evening with the utmost elegance. Renowned decision makers in the digital and media industry as well as editors-in-chief and business representatives were also among the audience. And for the first time, 200 fans were also allowed to experience the show up close and personal with unbridled emotions.
ProSieben broadcast the award show again in a TV format at the best airtime, following “Germany’s next Topmodel”. Digitally savvy viewers were able to watch the show via live stream on Facebook, Instagram, and YouTube. The approximately 1,000 social media stars, nominees, and VIPs also publicized the show on their own channels and allowed their followers to take part in the event with emotional stories and behind-the-scenes material. The redcarpet event was accompanied by lifestyle- and star-magazine “red.” and “taff”, broadcast live by Gala.de, and reported on by all relevant media.
What ABOUT YOU ´s plans ?
“We look forward to reinventing the ABOUT YOU Awards every year. With the success of our new show concept as well as our unique nominees, top-class jurors, and prominent guests, we’ve demonstrated that we have managed once again to respond to the fast-paced market of the social media world,” say Julian Jansen and Chris Nickel, the initiators of the ABOUT YOU Awards and Content Directors at ABOUT YOU.
Information about ABOUT YOU
ABOUT YOU digitized the traditional shopping stroll and creates a personalized shopping experience on the smartphone. This means that the online shop fits the individual style of each customer; a shop that shows only relevant products and outfit suggestions for that customer is created. At ABOUT YOU, the customer is the focus. Thus, their infinitely many different personalities find their expression through fashion, which is supported by ABOUT YOU. In addition to the versatile inspiration at aboutyou.com and in the ABOUT YOU app, women and men between 18 and 49 years of age will find an assortment of more than 200.000 articles from over 1.200 brands. With over 11 million active users each month, ABOUT YOU is one of the largest fashion and lifestyle platforms in Europe. The fashion technology company generated a turnover of 461 million euros in 2018/19. With a company valuation of more than one billion US dollars, ABOUT YOU is the first unicorn from Hamburg.
Text and photos : Press office